Privacy Policy

Last updated October 14, 2026

This Privacy Policy describes how Ecological Intelligence, Inc. ("Ecological Intelligence," "we," "us," or "our") collects, uses, shares and protects personal information in connection with the DeepEarth Simulator, including the website at deepearth.ai and related services (together, the "Service"). It also describes the choices and rights available to you. By using the Service, you acknowledge the practices described in this Privacy Policy.

1. Our Commitments

We hold ourselves to the following principles, which govern everything else in this Privacy Policy:

• Confidentiality of your work. The sites, designs, analyses, uploads and results associated with your account ("Customer Content") are confidential. We do not sell Customer Content, publish it, or disclose it to other customers.
• No machine learning training without consent. We do not use Customer Content to train machine learning models that serve anyone other than you without your express written consent.
• Control over your personal information. You may access, correct, export and delete your personal information as described in Section 9.
• Data minimization. We collect only the personal information we need for the purposes described here, and keep it only as long as those purposes require.

2. Information We Collect

2.1 Information you provide

• Account information: your name, organization, email address and password (stored only as a secure one-way hash), and, if you choose to add them, a profile picture and your occupation.
• Sign-in with Google: if you sign in with Google, we receive your name and email address from Google. We do not receive your Google password or other Google account data.
• Customer Content: the sites you define (an address, a boundary you draw, or a file you upload), project names, saved views, plant shortlists, nursery ratings, and the results we produce for you, including point clouds, 3D models, simulation results, plant palettes, images and exports.
• Communications: feedback, survey responses (always optional), and messages you send us.
• Waitlist: if you join our waitlist, your email address.

2.2 Information collected automatically

• Usage information: the pages you open, the referring page within our site, your browser type, and actions such as signing in, placing an order or renaming a project.
• Security information: sign-in attempts and the IP address from which they were made, to protect accounts.
• Server logs: our web servers record standard request information, including IP address, for operation and security. These logs are retained for 14 days.
• Waitlist sign-ups: the time of sign-up and the IP address and browser type of the request.

2.3 Information from payment processing

If you make a purchase, our payment processor provides us with references to your customer record, payment and subscription status. We do not receive or store your full payment card details.

3. How We Use Information

We use personal information to:

• provide the Service, including building and delivering what you order and making it available only to you;
• create and manage your account, process payments, and administer subscriptions and credit;
• send service communications, such as confirming your email address, resetting your password, and notifying you that an order is confirmed, delayed, ready or could not be completed;
• respond to your requests and provide support;
• maintain the security, reliability and performance of the Service and prevent fraud and abuse;
• understand how the Service is used so that we can improve it; and
• comply with legal obligations.

We do not use personal information for advertising. If we send communications other than service communications, such as product news, each will include a way to opt out.

4. Machine Learning and Customer Content

Producing your results involves machine learning. The 3D model of your site is trained on imagery of that site, for you, as part of what you ordered. Portions of imagery of your site may be classified (for example, to distinguish a roof from a tree) by a hosted model operated by a service provider whose terms prohibit it from using that data for training and limit how long it may keep it.

We do not use Customer Content to train any model that serves other customers unless you give us your express written consent. We do use operational measurements from orders, such as processing time, cost and whether a quality check passed, to improve the reliability of the Service. These measurements do not contain or reveal your designs.

5. Location Data Not Specific to You

Some data relates to a place rather than to a customer. Public data (such as USGS LiDAR, aerial photography and soil surveys) and aerial imagery we license from third parties are retained once acquired. Imagery providers sell imagery in minimum areas, so when we purchase imagery for an order, we purchase the minimum area around the site (approximately one square kilometer). A later project within an area we already hold, from any customer, may use that imagery rather than purchasing it again. Your site boundary, designs and results are never shown in connection with another customer's project.

6. How We Share Information

We do not sell personal information, we do not share it for cross-context behavioral advertising, and we do not disclose it to third parties for their own direct marketing. We disclose personal information only as follows:

• Service providers. We use the following providers, each of which receives only the information needed to perform its function:
  • Stripe (payment processing): your name, email address and purchase details. Payment card details are provided directly to Stripe.
  • Google (sign-in, if you choose it; address search and maps in your browser; address lookup; 3D map tiles; cloud computing and storage).
  • Resend (email delivery).
  • Cloudflare (storage and delivery of files for sites made public).
  • UP42 and Vexcel (aerial imagery): the area to be photographed and an order reference.
  • DeepInfra and Anthropic (artificial intelligence services), under terms that prohibit them from using the data to train their models and allow them to keep it only briefly, for purposes such as security and abuse monitoring.
• Public data services. When we retrieve public data for your site from services such as USGS, NOAA, the USDA soil survey, OpenStreetMap and the US Census Bureau geocoder, those services receive the location of your site. Plant photographs are loaded from iNaturalist.
• Our personnel. A limited operations team may access accounts and Customer Content solely to deliver orders, resolve problems and provide support.
• Legal requirements. We may disclose information if required by law, or where we believe in good faith that disclosure is necessary to protect the rights, property or safety of our users, the public or Ecological Intelligence.
• Business transfers. If Ecological Intelligence is involved in a merger, acquisition or sale of assets, personal information may be transferred as part of that transaction, subject to the commitments in this Privacy Policy.
• With your consent. We will make a project public only with its owner's written permission, and otherwise share information only as you direct.

7. Cookies and Similar Technologies

We use only the cookies and browser storage that the Service needs to function. A sign-in cookie keeps you signed in for up to 14 days; signing out ends your session on every device. Your browser also stores a draft of a site you are defining and certain display preferences. We do not use advertising cookies or third-party analytics or tracking technologies.

8. Data Retention

We retain personal information only for as long as needed for the purposes described in this Privacy Policy, including to provide the Service, comply with legal obligations (such as tax and accounting records), resolve disputes and enforce our agreements. Server logs are retained for 14 days. When you delete your account, we delete or de-identify your personal information and Customer Content, except where retention is required by law.

9. Your Rights and Choices

Regardless of where you live, you may ask us to:

• access the personal information we hold about you;
• correct inaccurate personal information (you may also update your profile directly);
• receive a copy of your personal information and your Customer Content in a common, machine-readable format;
• delete your account, personal information and Customer Content;
• restrict or object to a particular use of your personal information; and
• withdraw any consent you have given, without affecting the lawfulness of prior processing.

To make a request, email lance@ecological.dev from the address associated with your account. We may need to verify your identity before acting on a request. We will respond within 30 days and will not charge you or treat you differently for exercising these rights. Residents of certain jurisdictions may also have the right to lodge a complaint with a data protection authority.

10. Data Security

We use administrative, technical and physical safeguards designed to protect personal information, including encryption in transit, one-way hashing of passwords, short-lived private links for project files, and restricted access to our systems. No method of transmission or storage is completely secure. If a security incident affects your personal information, we will notify you without undue delay as required by law.

11. International Data Transfers

The Service is operated in the United States, and personal information is stored and processed there. If you access the Service from outside the United States, your information will be transferred to, stored and processed in the United States, where it will be protected as described in this Privacy Policy.

12. Children's Privacy

The Service is intended for professionals and is not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date. If we make material changes, we will notify account holders by email before the changes take effect.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Ecological Intelligence, Inc.
8240 SW Cattleya Dr.
Stuart, FL 34997
Email: lance@ecological.dev